AI Custom Research
Request a Proposal
Tell us what you need and we'll put together a tailored proposal. Takes about 3-5 minutes.
AI-Moderated Interviews
Real conversations at scale with verified professionals
Actionable Deliverables
Reports and insights you can act on immediately
Powered by G2 Data
Built on the world's largest software marketplace
1
About You
Help us understand your organization and who we'll be working with.
* Required field
Company / Organization Name
Please enter your company name.
Your G2 Profile or Category (optional)
If your company has a G2 profile or you operate in a specific G2 category, share the link(s) — it helps us understand your market and competitive context.
Your Name & Email
Please enter your name and email.
Key Stakeholders (optional)
Who else is involved in this decision or will review the proposal?
2
What Do You Need?
Tell us about your research requirements.
* Required field
Product Type
What type of research do you need?
Custom Research
AI-moderated interviews at scale with real people
Synthetic Report
Analysis of existing G2 review data — no custom fielding
Case Study
1-on-1 customer interviews to capture outcomes and ROI
Please select a product type.
Approximate Sample Size
Please select a sample size.
Who Do You Want to Talk To?
Seniority level affects recruitment complexity and research design.
Manager & Below
ICs, analysts, team leads, managers
Director+
Directors, VPs, C-Suite, Founders
B2C / Consumer
End users, general population
Please select who you want to talk to.
Research Depth
How deep should each conversation go? This helps us design the right interview length.
Quick Pulse
1-2 focused topics, high-level sentiment
Standard
3-5 themes with follow-up questions
Deep Dive
Comprehensive exploration, complex topics
Please select a research depth.
Who Should We Be Interviewing? (optional)
Describe the ideal interviewee — job titles, roles, industries, company size, or level of expertise. The more specific you are, the better we can design the screener.
Topics & Key Insights (optional)
What specific topics, challenges, or questions should the research explore? What insights are you hoping to get out of this?
G2 Category or Product
Synthetic reports are built from G2 review data — the more reviews in the category or product, the richer the output. Share the G2 category or product profile(s) you'd like the report to focus on.
Please describe the G2 category or product.
Report Topic / Angle
What narrative or theme should the report explore? This shapes the interview questions the AI personas respond to based on real reviewer data.
Please provide a report topic or angle.
Target Persona (optional)
Whose perspective should the report reflect? Note: G2 reviews skew toward end users and managers — if you need senior leadership perspectives, custom research with real interviews may be a better fit.
How Many Interviews?
Select the number of customer interviews you need.
1–2
3–4
5–9
10–14
15–19
20+
Please select the number of interviews.
Customer Seniority
Who will be interviewed?
Manager & Below
ICs, analysts, team leads, managers
Director+
Directors, VPs, C-Suite, Founders
Please select a customer seniority level.
Geographies
North America
Western Europe
APAC
Latin America
Middle East & Africa
Global
Please select at least one geography.
Report Type
Choose the level of deliverable and branding.
Standard Report
G2-branded report, 2 iteration rounds, standard deliverable package
Custom Report
Client-branded report, 4 iteration rounds, premium deliverable package
Please select a report type.
AEO Add-on AI Engine Optimization (optional)
Get your report published as an interactive HTML page with a parallel AI-optimized markdown file — so AI engines (ChatGPT, Perplexity, Gemini) can discover and cite your content. Works best when hosted on G2 for maximum reach.
Yes (G2-hosted)
Published on G2 — maximum AI engine discoverability and traffic
Not now
Report Format (optional)
Choose PDF report, findings presentation, or both.
PDF Report
Findings Presentation (PPTX)
Both
3
Goals & Context
Help us understand your research objectives and timeline.
* Required field
What Are You Trying to Achieve? (optional)
Brand positioning
Demand generation
Competitive intelligence
Product marketing
Sales enablement
Market exploration
Internal strategy
Other
Brief Description
What's the topic or research question?
Please provide a brief description of what you're trying to achieve.
One-off or Recurring? (optional)
One-off Report
Recurring Engagement
Cadence (if Recurring)
When Do You Need This By? (optional)
Firm deadline
Preferred date
No hard deadline
4
Review Your Request
Make sure everything looks good before submitting.
Our team will review your request and get back to you within 1-2 business days with a tailored proposal.